To be a community based badminton club which provides an excellent badminton experience for league standard adult players and junior players of all abilities
Committed: committee to work for the benefit of their members which encourages members to feel they have a long-term relationship with the club - in return all members invest time and effort to support the development of the club
Inclusive: where all members are welcomed and supported to be involved in all aspects of the club and the decision making process, whereever possible.
Friendly: members are encouraged to cultivate a friendly and supportive culture based on being kind and compassionate to others and there needs
Supportive: the club should be a place where members are supported to achieve their ambitions whether this be in terms of taking on administrative roles, achieving coaching qualifications or developing their badminton skills
Ambitious: the club should aspire to the highest standards in all it does underpinned by a strong desire and determination to succeed.
Enterprising: the club, committee and its members should be encouraged to innovate and take risks in order drive the club forward
Transparent: the business of the club should be conducted openly; with any articles of association, policies and procedures published; and with members given a vote on important policy changes and at least annually at the AGM
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